by Jordan R. Stewart, DPM
Timonium Foot and Ankle Center
Established July 2006
Timonium, MD
Do
not view other podiatrists in the community as your competition
since it only benefits you to build a relationship with them. I
contacted all of them to introduce myself and let them know about my
training. Most podiatrists that trained in the 70s, 80s, and even
early 90s only had one year of surgical training and the majority of
that training consisted of forefoot surgery and minor rearfoot
procedures. As our profession has advanced, so has training. Our
generation of podiatrists can offer services that previous
generations do not. As a result, podiatrists in your community may
be a great referral source for you.
I have built a relationship with a very busy
solo podiatrist in my community and this has helped to grow my
practice. He has a large, well-established practice and he is so
busy that he cannot schedule appointments in less than one month.
When patients call his office and need to be seen urgently or they
simply do not want to wait one month to be seen, his staff gives
them my number. As a new doctor, I am generally able to see the
patient that same day or whenever it works out for their schedule.
Your availability is very attractive to patients, and they talk to
their friends and family, which generates more referral by word of
mouth.
Finding coverage for your practice during
vacation or for emergent situations is very important for all of us.
As you build your relationship with other doctors, offer to cover
their practice in their absence and ask if they are willing to do
the same. When you cover for another practice, you are able to bill
for the services you provide, so there is a benefit for covering. Be
sure to make arrangements as far in advanced as possible as you
would expect the same courtesy extended to you.
Retired and well-established podiatrists are
also a valuable source of information for new practitioners. I met
with a few of these podiatrists who started their own practices
several years ago. Over a cup of coffee, they shared practice and
business pearls and highlighted what they thought were important
factors for success. I took away valuable information from each
meeting and have incorporated many of their ideas into my practice.
Establishing a good relationship with your
fellow podiatrists is one the keys to success. As our profession
advances, are relationships need to remain strong as we can always
learn something from one another.
Jordan R. Stewart, DPM
A PRESENT New Doc Editor
[email protected]
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